{"product_id":"ionelle","title":"Ionelle™ Ionic Hair Straightener for Frizz-Free Mornings","description":"\u003ch2 style=\"text-align:center;\"\u003eSleek, Salon-Smooth Hair Before Your Coffee Cools\u003c\/h2\u003e\n\u003cp\u003eYou know the morning fight: frizz that won't behave and a routine that eats up too much time.\u003cbr\u003e\u003cbr\u003e\nIonelle™ uses \u003cstrong\u003enegative ion technology with a ceramic-coated brush\u003c\/strong\u003e to smooth every strand in one gentle pass.\u003cbr\u003e\u003cbr\u003e\nOne tool replaces your straightener, brush, and guesswork, so your routine gets \u003cstrong\u003efaster and simpler\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e\nIt heats up fast and fits right into the morning you already have.\u003cbr\u003e\u003cbr\u003e\nWalk out the door \u003cstrong\u003epolished and put-together\u003c\/strong\u003e, every single day.\u003c\/p\u003e\n\u003ch2 style=\"text-align:center;\"\u003eOne of our most reordered styling tools this season\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003eU-Shaped Bristles Reach Every Strand In One Pass\u003c\/strong\u003e\u003cbr\u003eThe rounded bristle design surrounds each section of hair, so heat touches more of the strand at once. That means thick and wavy hair gets smooth with fewer passes than a flat plate can offer.\u003cbr\u003e\u003cbr\u003e\n✓ \u003cstrong\u003eStop Fighting Frizz Every Single Morning\u003c\/strong\u003e\u003cbr\u003eNegative ions help hair hold onto its natural moisture instead of letting strands puff up and lift. You get a smoother, calmer finish that lasts through your morning, not just for a minute.\u003cbr\u003e\u003cbr\u003e\n✓ \u003cstrong\u003eProtect Your Hair From Uneven Hot Spots\u003c\/strong\u003e\u003cbr\u003eThe ceramic coating spreads heat evenly across the surface, so you avoid the burnt patches that come from a few too-hot spots. Gentler, even heat means less reason to run the brush over the same section again and again.\u003cbr\u003e\u003cbr\u003e\n✓ \u003cstrong\u003eTrade Three Tools For One\u003c\/strong\u003e\u003cbr\u003eThis brush combines the smoothing of a straightener with the ease of a brush, so you skip the extra steps. A shorter routine means a faster start to your day.\u003cbr\u003e\u003cbr\u003e\n✓ \u003cstrong\u003eReady In About 60 Seconds\u003c\/strong\u003e\u003cbr\u003eThe brush heats up fast, so you can plug in and start styling before your coffee cools. No standing around waiting while the clock ticks.\u003c\/p\u003e\n\u003cstyle\u003e\ndetails.nc-section{margin:4px 0;border-bottom:1px solid #e8e8e8;}\ndetails.nc-section\u003esummary{cursor:pointer;list-style:none;padding:10px 4px;display:flex;align-items:center;justify-content:space-between;}\ndetails.nc-section\u003esummary::-webkit-details-marker{display:none;}\ndetails.nc-section\u003esummary::marker{content:\"\";}\ndetails.nc-section\u003esummary::after{content:\"\\25BC\";font-size:10px;display:inline-block;transition:transform 0.25s ease;flex-shrink:0;margin-left:8px;opacity:0.6;}\ndetails.nc-section[open]\u003esummary::after{transform:rotate(-180deg);}\ndetails.nc-section\u003esummary\u003estrong{flex:1;}\n\u003c\/style\u003e\n\u003cdetails class=\"nc-section\"\u003e\n\u003csummary\u003e\u003cstrong\u003eWhen you order today\u003c\/strong\u003e\u003c\/summary\u003e\n\n\u003cul\u003e\n\u003cli\u003eIonelle™ Negative Ion Straightening Brush — smooths thick, wavy, and curly hair in fewer passes\u003c\/li\u003e\n\u003cli\u003eFree shipping (tracking included)\u003c\/li\u003e\n\u003cli\u003e50% OFF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGrab yours today and see how quick your morning routine can be.\u003c\/p\u003e\n\u003cdiv style=\"background-color:#f2f2f2;padding:14px 16px;margin-top:16px;border-left:5px solid #D1BE75;\"\u003e\n\u003cstrong\u003e30-day at-home trial\u003c\/strong\u003e\u003cbr\u003e\nTry Ionelle™ for 30 days. If it doesn't deliver the comfort or relief we described, just send it back for a full refund — you have nothing to lose. \u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"nc-section\"\u003e\n\u003csummary\u003e\u003cstrong\u003eFrequently asked questions\u003c\/strong\u003e\u003c\/summary\u003e\n\n\u003cstrong\u003eWill this work in the US with 110V outlets?\u003c\/strong\u003e\u003cbr\u003e\nThis model is built for 220V outlets, so it will not run safely on a standard 110V US outlet without the correct voltage support. If you plan to use it in the US, please check that your version matches your outlet or use a proper voltage converter rated for heat tools. \u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eDoes it work on thick or curly hair, or only hair that's already mostly straight?\u003c\/strong\u003e\u003cbr\u003e\nThe U-shaped bristles wrap around each section so heat reaches more of the strand at once, which helps thick and wavy hair smooth out in fewer passes. Very tight curls may need a few extra passes, but it's built to handle more than a flat plate can. \u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eCan I use it on damp hair to save time?\u003c\/strong\u003e\u003cbr\u003e\nNo, use it on clean, dry hair for the best results and to protect your strands. Heat tools work against wet hair and can cause more damage. \u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eHow long does it take to heat up before I can start styling?\u003c\/strong\u003e\u003cbr\u003e\nMost heated brushes like this reach styling temperature in about 30 to 60 seconds. Wait for the ready indicator before your first pass. \u003cbr\u003e\u003cbr\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"nc-section\"\u003e\n\u003csummary\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/summary\u003e\n\n\u003col\u003e\n\u003cli\u003eStart with clean, fully dry hair. Brush through to remove any tangles.\u003c\/li\u003e\n\u003cli\u003eTurn the brush on and wait for it to reach your chosen temperature.\u003c\/li\u003e\n\u003cli\u003eSplit your hair into small sections so the bristles can reach each strand.\u003c\/li\u003e\n\u003cli\u003eSlowly glide the brush down each section from root to tip, repeating only if needed.\u003c\/li\u003e\n\u003cli\u003eLet hair cool for a moment before touching or styling further to lock in the smooth finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"nc-section\"\u003e\n\u003csummary\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/summary\u003e\n\n\u003cul\u003e\n\u003cli\u003eSize: About 11.4 x 1.7 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: Ceramic-coated heating plate with U-shaped anti-scald bristles\u003c\/li\u003e\n\u003cli\u003eTechnology: Negative ion output for frizz control\u003c\/li\u003e\n\u003cli\u003eVoltage: 220V\u003c\/li\u003e\n\u003cli\u003eLasts: Built for daily use with proper care over several years\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/details\u003e","brand":"Luc \u0026 Nora United States","offers":[{"title":"Default Title","offer_id":49037632766187,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/0875\/1595\/files\/ionelle-ionic-hair-straightener-frizzfree-hero-01_4716eb60-67a0-404f-9ca6-3c00f4c8c833.webp?v=1783698146","url":"https:\/\/lucandnora.com\/products\/ionelle","provider":"Luc \u0026 Nora United States","version":"1.0","type":"link"}