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BloomBra™ Breathable Everyday Comfort Bra
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The Bra You Forget You're Wearing All Day
Most bras feel fine for the first hour — then the digging starts, the straps slip, and you're pulling and adjusting until you can't wait to rip it off.
In summer, it's worse: trapped heat, sweat, and that suffocating feeling by noon.
BloomBra™ was built to end all of that. Its ice cooling fabric paired with honeycomb ventilation cups and 5D built-in lifting pulls heat away from your skin, holds its shape without a single wire, and gives you a natural lift that actually lasts. Put it on once and go about your day — cool, supported, and free from the constant adjusting.
One of our most reordered styles this summer
✓ 3 Things Working Together That Other Bras Skip
Most wireless bras give you soft fabric or lift or breathability — not all three at once. BloomBra combines ice cooling fabric, honeycomb ventilation cups, and a 5D built-in lifting in one design, so you're not trading comfort for shape or shape for cool.
✓ Actually Lifts and Shapes Without a Single Wire
The built-in 5D lifting is sewn directly into the cup structure, so it holds your shape from below — the same job underwire does, without the metal rod pressing into your ribs by noon. Women with fuller busts often find wireless bras flatten rather than support; the layer is what changes that here.
✓ Hot Day Outside, Cool Skin Underneath
Ice fabric is a real textile category — it's made with a tighter weave and moisture-wicking fibers that pull sweat away from skin faster than standard or blends. The honeycomb cup design adds small air pockets that let heat escape instead of building up against your chest.
✓ Won't Fall Apart After Washing — Here's Why
The lace overlay is backed by a second layer of stretch fabric, so it isn't the structural layer taking stress from wear and washing. That inner layer holds the shape and absorbs the stretch, while the lace sits on top — meaning repeated machine washes are less likely to cause fraying or distortion over time.
✓ Pick Your Actual Size — Not 'One Size Fits All'
BloomBra is available in specific size ranges, not a single vague fit-everything option. A bra that fits your band and cup correctly is the single biggest factor in whether it stays in place and feels comfortable all day — which is why sizing here works like a regular bra, not a stretch-and-hope solution.
When you order today
- BloomBra™ — wire-free lift, honeycomb ventilation, and ice cooling in one bra
- Free shipping (tracking included)
- 50% OFF today's order
Add your size to your cart and see how it feels on your first full day of wearing it.
30-day comfort trial
Try BloomBra™ for 30 days. If it doesn't deliver the comfort or relief we described, just send it back for a full refund — you have nothing to lose.
Try BloomBra™ for 30 days. If it doesn't deliver the comfort or relief we described, just send it back for a full refund — you have nothing to lose.
Frequently asked questions
Will this actually support a larger cup size, or is it only for smaller busts?The 5D lifting is built into the cup structure to hold shape from below, which is what makes it different from standard wireless bras that tend to flatten. Many women with fuller busts report it holds better than they expected, though fit will still depend on your specific size and body shape.
How do I know which size to order if I'm between sizes?
BloomBra™ comes in multiple sizes — check the size chart above and measure your band (ribcage, just under the bust) and cup before ordering. If you're between two sizes, sizing up typically gives a more comfortable, less compressive fit.
Can I machine wash it, or will the lace and ice fabric break down quickly?
The bra is designed to be machine washable on a gentle, cold cycle — using a laundry bag will help protect the lace edges and keep the cup structure intact longer. Avoid high heat in the dryer, as it can affect the fabric's moisture-wicking properties over time.
Does the ice cooling actually feel noticeably different, or is it subtle?
Ice fabric does have a measurably cooler initial touch compared to or standard — it's a real textile difference, not just a marketing label. In high heat or humidity, the effect is most noticeable in the first few hours of wear; the honeycomb cups help maintain airflow throughout the day.
Specifications
- Material: Ice outer fabric with lace trim; honeycomb-structured ventilation cups; 5D built-in lifting layer
- Closure: Hook-and-eye back closure
- Straps: Adjustable shoulder straps
- Wire: None (fully wireless)
- Padding: Light built-in structure (no removable pads)
Size chart
| Size | Recommended Weight (lbs) |
|---|---|
| L | 70-100 |
| XL | 101-125 |
| 2XL | 126-145 |
| 3XL | 146-170 |
| 4XL | 171-200 |
How to wash
Machine wash cold on a gentle cycle inside a laundry bag. Do not bleach. Do not tumble dry — hang or lay flat to dry.
Our Customers Say It Best!
based on +17,400 reviews
Love this top
I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.
Sarah M.
Exceeded my expectations!
The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.
Jennifer L.
great quality for the price
Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.
Michael R.
My skin feels amazing
Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.
Emily R.
Perfect fit
I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!
Amanda K.
Good but had a small issue
Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.
David S.
Beautiful candle set
Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.
Rachel W.
So comfortable
This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.
Michelle T.
Perfect birthday gift
Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.
Lauren B.
Obsessed with this dress
Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10
Jessica H.
Will be back for sure
Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.
Megan C.
Really impressed
The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.
Stephanie D.
Finally found good basics
I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.
Heather P.
Actually works!
Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.
Nicole F.
Love the colors
The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.
Christina V.
Quick shipping and great support
Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.
Ashley G.
Game changer for my hair
This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.
Samantha N.
cute summer dress
Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.
Danielle S.
Best leggings ever
Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.
Brittany J.
Love everything about this
Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!
Amber Q.
Slight color difference but great service
The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.
James T.
Better than expected
Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.
Katie O.
Amazing customer service
I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.
Tiffany A.
Great gift idea
Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.
Courtney E.
Runs true to size
I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.
Holly Z.
so cute!!
The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.
Rebecca U.
Third order and still happy
This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.
Natalie I.
My new favorite skincare
I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.
Lindsey Y.
the fabric is SO soft
I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.
Melissa X.
Small delay but worth the wait
Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.
Allison W.
Very happy customer
Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.
Brooke T.
Makes my apartment look amazing
Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.
Diana L.
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BloomBra™ Breathable Everyday Comfort Bra