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Ionelle™ Ionic Hair Straightener for Frizz-Free Mornings
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Sleek, Salon-Smooth Hair Before Your Coffee Cools
You know the morning fight: frizz that won't behave and a routine that eats up too much time.
Ionelle™ uses negative ion technology with a ceramic-coated brush to smooth every strand in one gentle pass.
One tool replaces your straightener, brush, and guesswork, so your routine gets faster and simpler.
It heats up fast and fits right into the morning you already have.
Walk out the door polished and put-together, every single day.
One of our most reordered styling tools this season
✓ U-Shaped Bristles Reach Every Strand In One Pass
The rounded bristle design surrounds each section of hair, so heat touches more of the strand at once. That means thick and wavy hair gets smooth with fewer passes than a flat plate can offer.
✓ Stop Fighting Frizz Every Single Morning
Negative ions help hair hold onto its natural moisture instead of letting strands puff up and lift. You get a smoother, calmer finish that lasts through your morning, not just for a minute.
✓ Protect Your Hair From Uneven Hot Spots
The ceramic coating spreads heat evenly across the surface, so you avoid the burnt patches that come from a few too-hot spots. Gentler, even heat means less reason to run the brush over the same section again and again.
✓ Trade Three Tools For One
This brush combines the smoothing of a straightener with the ease of a brush, so you skip the extra steps. A shorter routine means a faster start to your day.
✓ Ready In About 60 Seconds
The brush heats up fast, so you can plug in and start styling before your coffee cools. No standing around waiting while the clock ticks.
When you order today
- Ionelle™ Negative Ion Straightening Brush — smooths thick, wavy, and curly hair in fewer passes
- Free shipping (tracking included)
- 50% OFF
Grab yours today and see how quick your morning routine can be.
30-day at-home trial
Try Ionelle™ for 30 days. If it doesn't deliver the comfort or relief we described, just send it back for a full refund — you have nothing to lose.
Try Ionelle™ for 30 days. If it doesn't deliver the comfort or relief we described, just send it back for a full refund — you have nothing to lose.
Frequently asked questions
Will this work in the US with 110V outlets?This model is built for 220V outlets, so it will not run safely on a standard 110V US outlet without the correct voltage support. If you plan to use it in the US, please check that your version matches your outlet or use a proper voltage converter rated for heat tools.
Does it work on thick or curly hair, or only hair that's already mostly straight?
The U-shaped bristles wrap around each section so heat reaches more of the strand at once, which helps thick and wavy hair smooth out in fewer passes. Very tight curls may need a few extra passes, but it's built to handle more than a flat plate can.
Can I use it on damp hair to save time?
No, use it on clean, dry hair for the best results and to protect your strands. Heat tools work against wet hair and can cause more damage.
How long does it take to heat up before I can start styling?
Most heated brushes like this reach styling temperature in about 30 to 60 seconds. Wait for the ready indicator before your first pass.
How to use
- Start with clean, fully dry hair. Brush through to remove any tangles.
- Turn the brush on and wait for it to reach your chosen temperature.
- Split your hair into small sections so the bristles can reach each strand.
- Slowly glide the brush down each section from root to tip, repeating only if needed.
- Let hair cool for a moment before touching or styling further to lock in the smooth finish.
Specifications
- Size: About 11.4 x 1.7 inches
- Material: Ceramic-coated heating plate with U-shaped anti-scald bristles
- Technology: Negative ion output for frizz control
- Voltage: 220V
- Lasts: Built for daily use with proper care over several years
Our Customers Say It Best!
based on +17,400 reviews
Love this top
I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.
Sarah M.
Exceeded my expectations!
The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.
Jennifer L.
great quality for the price
Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.
Michael R.
My skin feels amazing
Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.
Emily R.
Perfect fit
I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!
Amanda K.
Good but had a small issue
Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.
David S.
Beautiful candle set
Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.
Rachel W.
So comfortable
This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.
Michelle T.
Perfect birthday gift
Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.
Lauren B.
Obsessed with this dress
Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10
Jessica H.
Will be back for sure
Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.
Megan C.
Really impressed
The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.
Stephanie D.
Finally found good basics
I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.
Heather P.
Actually works!
Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.
Nicole F.
Love the colors
The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.
Christina V.
Quick shipping and great support
Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.
Ashley G.
Game changer for my hair
This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.
Samantha N.
cute summer dress
Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.
Danielle S.
Best leggings ever
Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.
Brittany J.
Love everything about this
Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!
Amber Q.
Slight color difference but great service
The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.
James T.
Better than expected
Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.
Katie O.
Amazing customer service
I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.
Tiffany A.
Great gift idea
Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.
Courtney E.
Runs true to size
I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.
Holly Z.
so cute!!
The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.
Rebecca U.
Third order and still happy
This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.
Natalie I.
My new favorite skincare
I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.
Lindsey Y.
the fabric is SO soft
I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.
Melissa X.
Small delay but worth the wait
Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.
Allison W.
Very happy customer
Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.
Brooke T.
Makes my apartment look amazing
Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.
Diana L.
Ionelle™ Ionic Hair Straightener for Frizz-Free Mornings