people are viewing this item right now
LashLure™ Defining Curl and Length Mascara
SAVE -50%
Only items left at this price
Free US shipping
30-day money-back-guarantee
24/7 customer support
Fit: True to Size
✓
Based on 279 customer surveys
Runs Small
True to Size
Runs Large
Couldn't load pickup availability
Ships By
Free Shipping
CLEARANCE SALE ENDS TONIGHT
UP TO 70% OFF
Now is the time to shop your favourite items at irresistible prices. Don't miss out!
Finally, a mascara that actually does both
You've bought mascaras that promised longer, curled lashes — and got clumps, flakes, and flat disappointment instead.
It's frustrating when a product looks great on the package but does nothing once it's on your lashes.
LashLure™ is made for people who just want defined, beautiful lashes without the guesswork. The formula coats each lash to build length and hold a curl — and it fits right into the routine you already have. No drama, no do-overs — just lashes that look like you meant it.
Buyers report clean definition and real curl
✓ One Wand Does the Work of Two ProductsMost mascaras either add length or hold a curl — rarely both at once. This formula is built to coat each lash from root to tip while keeping that lifted shape through the day, so you skip the extra step.
✓ Defined Lashes, No Clumps to Pick Apart
The wand separates lashes as it coats them, so you get clean, distinct lines instead of a stuck-together mess. Run it through once and lashes look groomed, not overdone.
✓ Comes Off Easily at the End of the Day
Warm water and a gentle wipe is all it takes — no scrubbing, no raccoon eyes, no pulling at your lash line. Your nighttime routine stays quick.
✓ Looks Polished in a Single Smooth Coat
You do not need to layer it on three times to see a difference. One steady pass from base to tip gives lashes a finished, natural look that holds its shape.
Why Our LashLure™ Is Your Best Choice
| Feature | Our LashLure™ |
Standard drugstore mascara | Dollar store mascara |
|---|---|---|---|
| Lengthens and curls in one step | ✓ | ✗ | ✗ |
| Separates lashes without clumping | ✓ | ✗ | ✗ |
| Removes easily with warm water | ✓ | ✗ | ✗ |
| Holds curl through the day | ✓ | ✗ | ✗ |
| Coats from root to tip | ✓ | ✓ | ✗ |
When you order today
- LashLure™ Lengthening and Curling Mascara — defined, lifted lashes in one coat
- Free shipping, tracking included
- 50% OFF today's order
Add yours to your cart and see what your lashes look like when the formula actually does what it says.
30-day at-home trial
Try LashLure™ for 30 days. If it doesn't fit your life the way you expected, just send it back for a full refund — we'll take care of it.
Try LashLure™ for 30 days. If it doesn't fit your life the way you expected, just send it back for a full refund — we'll take care of it.
Frequently asked questions
Will this work on short or straight lashes?Yes — the wand is designed to grip lashes from the root, which helps lift and add length even on shorter or stubborn straight lashes. Most people notice a visible difference after just one coat.
Does it smudge or flake throughout the day?
The formula is built to stay put once it dries, so you shouldn't see flaking or smudging under your eyes during normal wear. If you live in a humid climate or have oily skin, a light eye primer can help it last even longer.
Is it safe for contact lens wearers or sensitive eyes?
The formula is intended for general use, but if your eyes are particularly sensitive, check the ingredient list before applying. Apply carefully to avoid direct contact with the eye itself, as you would with any mascara.
How many coats should I apply to get the best result?
One to two coats is the sweet spot — one for a clean, natural look and two for more drama. Letting the first coat dry for about 30 seconds before adding a second helps keep lashes separated and clump-free.
How to use
- Start at the base of your lashes and wiggle the wand slightly as you pull upward — this helps coat each lash from root to tip and lifts as it goes.
- Let the first coat dry for about 30 seconds before adding a second coat if you want more volume or length.
- To remove, soak a cotton pad with warm water, hold it gently against your lashes for a few seconds, then wipe away — no scrubbing needed.
Specifications
- Wand size: approximately 4.5 inches (full length)
- Formula type: Lengthening and curling mascara
- Finish: Defined, lifted
- Material: Water-based formula
- Color: Black
Our Customers Say It Best!
based on +17,400 reviews
Love this top
I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.I was nervous ordering online but the top fits so well. The fabric is really soft and the color is exactly what was shown. Already wore it twice this week lol.
Sarah M.
Exceeded my expectations!
The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.The dress arrived faster than expected and it looks amazing. Also got a little free gift inside which was a nice surprise. Definately ordering more.
Jennifer L.
great quality for the price
Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.Got a hoodie for my wife and she loves it. Had a question about sizing beforehand and customer service got back to me same day. Really impressed with the whole experience.
Michael R.
My skin feels amazing
Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.Been using the serum for about 2 weeks now and I can already see a difference. My skin looks more hydrated and the texture is improving. Really happy with this purchase.
Emily R.
Perfect fit
I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!I always struggle finding jeans that fit right but these are perfect. The stretch is great and they dont lose their shape after washing. Finally!
Amanda K.
Good but had a small issue
Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.Loved the jacket but the zipper was a bit stiff when it arrived. Reached out to customer support and they sent a replacement within 3 days. Really appreciate how fast they handled it. Great jacket overall.
David S.
Beautiful candle set
Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.Bought these candles as a treat for myself and wow, they smell incredible. The throw blanket I added is super cozy too. My living room looks so much better now.
Rachel W.
So comfortable
This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.This sweater is honestly the most comfortable thing I own now. Wore it all weekend and its so soft. The sizing was spot on too which is always a relief with online shopping.
Michelle T.
Perfect birthday gift
Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.Got this for my granddaughter's birthday and she absolutley loved it. She keeps telling me how much she uses it. Will def be coming back for christmas gifts too.
Lauren B.
Obsessed with this dress
Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10Ok I need this in every color. The fit is flattering, the material feels expensive, and I got so many compliments when I wore it out. 10/10
Jessica H.
Will be back for sure
Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.Ordered a couple of blouses and both are gorgeous. There was even a free gift tucked inside the order which was such a sweet touch. Love this store.
Megan C.
Really impressed
The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.The quality of the fabrics is way better than what I expected at this price point. Also emailed them about a return policy question and they replied super quickly. Great customer service.
Stephanie D.
Finally found good basics
I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.I've been looking for good quality basics forever and these are it. The t-shirts fit perfectly and the material doesnt get all stretched out after a few wears. So happy.
Heather P.
Actually works!
Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.Got the posture corrector because my back has been killing me from working at a desk all day. Been wearing it for a week and I can genuinely feel a difference. Wish I found this sooner.
Nicole F.
Love the colors
The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.The cardigan I ordered is exactly what I was looking for. The color is beautiful and it goes with everything in my closet. Runs a tiny bit large but I actually prefer it that way.
Christina V.
Quick shipping and great support
Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.Got my order in like 4 days which was nice. Had to exchange one item for a different size and their customer service team made it super easy. No hassle at all.
Ashley G.
Game changer for my hair
This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.This hair tool is amazing. I used to spend forever styling my hair in the morning and now it takes half the time. The results look salon quality honestly.
Samantha N.
cute summer dress
Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.Bought this for a vacation and it was perfect. Light, flowy, and really flattering. Got a few compliments at dinner which is always nice haha.
Danielle S.
Best leggings ever
Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.Not exaggerating these are the best leggings I have ever owned. They're squat proof, super stretchy, and the waistband doesnt roll down. ordering 3 more pairs.
Brittany J.
Love everything about this
Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!Ordered some decorative pillows and a throw for my couch. They look so much more expensive than they were. Plus there was a cute little freebie inside the box. Nice touch!
Amber Q.
Slight color difference but great service
The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.The shirt I received was slightly darker than what was shown on the website. Contacted customer service about it and they were really apologetic and offered a discount on my next order. Still a nice shirt and ill keep shopping here.
James T.
Better than expected
Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.Was a bit skeptical ordering from a new store but honestly really pleasantly surprised. The blouse is well made and fits true to size. Will be ordering again for sure.
Katie O.
Amazing customer service
I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.I accidentally ordered the wrong size and panicked but their support team was so helpful. Got the exchange sorted out in like 2 emails. The pants themselves are great btw, really well made.
Tiffany A.
Great gift idea
Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.Bought the humidifier as a gift for my sister who's been super stressed lately. She said it was the most thoughtful gift shes gotten in a while. The quality of everything inside was really nice.
Courtney E.
Runs true to size
I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.I always check reviews before ordering and glad I did because I went with my usual size and it fits perfectly. The material is thick enough to feel quality but not heavy. Really like this jacket.
Holly Z.
so cute!!
The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.The skirt is adorable. The pattern is even prettier in person and the fabric has a nice weight to it. Already planning outfits around it lol.
Rebecca U.
Third order and still happy
This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.This is my 3rd time ordering from here and the quality is always consistent. Got some work blouses this time and they look super professional. Highly reccommend.
Natalie I.
My new favorite skincare
I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.I have really sensitive skin so I'm always careful with new products. This moisturizer is gentle, absorbs quickly, and my skin hasnt reacted at all. Feels really nourishing.
Lindsey Y.
the fabric is SO soft
I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.I dont usually leave reviews but I had to for this one. The loungewear set is unbelievably soft. Like wearing a cloud. I basically live in it on weekends now.
Melissa X.
Small delay but worth the wait
Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.Shipping took a couple extra days which was a little frustrating but I reached out and customer support kept me updated the whole time. The coat itself is beautiful and great quality so all good in the end.
Allison W.
Very happy customer
Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.Everything from the website experience to the product quality has been great. I emailed a question about care instructions and got a helpful reply within hours. You can tell they actually care about their customers.
Brooke T.
Makes my apartment look amazing
Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.Got a couple of decorative pieces and honestly my place looks so much more put together now. The quality is impressive for the price.
Diana L.
LashLure™ Defining Curl and Length Mascara